Microsoft is renaming its Office Online web applications to only simply Office. The software maker is utilizing the new terminology “relatively soon” after it finalizes all the changes to its marketing and technical content. “As a result of our choices have evolved to supply access to apps on more than one platform, it not makes sense to use any platform-specific sub-brands,” explains Bill Doll, senior product marketing officer at Microsoft.
Microsoft can be discontinuing using “Word Online” or “Excel Online,” so all the web apps are merely Word, Excel, PowerPoint, and many others. Microsoft says it might refer to this as “Office for the web” in the future, however, that is just to differentiate between Office on Windows, Mac, iOS, or Android and the net.
This new branding may appear slightly confusing, but it makes sense for Microsoft’s broader ambitions with Office and, in particular, the web. Microsoft put its touch-friendly Office apps for Windows 10 on hold last year and decided to prioritize web development instead. Microsoft can also be developing a new Fluid Framework that may improve Office within the browser, with a new flexible doc format, text translation, and multi-person collaboration.
This Fluid Framework feels like the way forward for Office and Windows, and Microsoft now seems to be laying the groundwork for these web versions of Office to become much more powerful within the years ahead.
Microsoft’s Office name change doesn’t have an effect on products like Exchange Online, SharePoint Online, Project Online, and Office Online Server. These will retain Online moniker, and this only applies to the Office apps.